HMSHost was awarded a new 15-year contract to open nine new dining options at Sacramento International Airport (SMF) as part of the facility’s transformation of its food and beverage offerings. The program will have a strong emphasis on showcasing local brands.
HMSHost will operate the new dining venues as joint ventures with multiple Airport Concessions Disadvantaged Business Enterprise (ACDBE) partners, including LaTrelle’s, Skyview Concessions, Inc., JNK Elite Concessions Management, and Kelly’s Place, Inc.
Under the new contract, HMSHost will redevelop nearly 16,700 square feet of concessions space across Terminals A and B to bring a mix of local flair and global tastes to SMF. The company will offer outposts of four local brands. The lineup includes two restaurants from the city’s Paragary Restaurant Group — Café Bernardo in Terminal B and Centro Cocina Mexicana in Terminal A. Café Bernardo will offer a farm-to-fork menu and will have bar and patio seating, as well as a dedicated quick-service counter with to-go options. Centro Cocina Mexicana at the airport will showcase the restaurant’s signature items in a quick-service format to offer travelers authentic, high-quality food on the go.
Magpie, a fixture of Sacramento’s dining scene, will bring food reflective of the cultural and agricultural bounties of California’s Central Valley to Terminal A at SMF. Also in Terminal A, New Helvetia Brewing Company, a community brewery celebrating Sacramento’s history, will offer local craft beer that is brewed just a few miles away.
In addition to the local brands, HMSHost will unveil a renovated Starbucks in Terminal B along with two hybrid Starbucks locations in Terminal A, both of which will have a complementary retail store. Both Sycamore Market and Golden Grove Market were created in partnership with Avolta travel retailer Hudson and will offer travelers the opportunity to enjoy their Starbucks beverage or bite while perusing a curated assortment of travel essentials, snacks, tech, books, magazine, and local products and gifts. Also landing soon at SMF will be two new Wendy’s restaurants to serve passengers in Terminals A and B.
“We are excited and honored that Sacramento County Department of Airports and the Board of Supervisors have chosen to expand their partnership with HMSHost. It has been a wonderful opportunity to share our vision for enhancing the experience for millions of travelers at Sacramento International Airport, and we are especially pleased to collaborate with so many local businesses to introduce their phenomenal food and products to the airport,” said Steve Johnson, president and CEO of Avolta in North America. “We believe that our new dining options will offer visitors to the airport a strong sense of place, variety of choices, and culinary experiences that are worth arriving early for.”
“The addition of celebrated local restaurants operated by a trusted partner like HMSHost will offer travelers a taste of our vibrant culinary scene right here in our terminals,” said Cindy Nichol, director of Sacramento County Department of Airports. “This will enhance our customer experience and continue to grow our airport into a true gateway to the best our region has to offer.”
