HMSHost this week announced a partnership with Starbucks that will fully integrate Starbucks loyalty program and mobile order and pay technology everywhere the concessionaire operates in North America.
“We are thrilled to have Starbucks continue to be a major player in our coffee portfolio,” said Stephanie Havard, HMSHost executive vice president of restaurant development. “Our depth of experience with leading restaurants makes HMSHost a valuable partner for many preeminent brands.”
The partnership will also include HMSHost introducing Starbucks contemporary fresh foods program across the U.S. HMSHost added the partnership applies to hundreds of Starbucks stores that it operates.
“HMSHost introduced the modern-day coffee experience to airports and travel plazas, dramatically changing the travel venue food and beverage journey,” said Steve Johnson, HMSHost president and CEO. “We are leveraging unique technologies from both companies to help us respond to the evolving needs of travelers.”