HMSHost Corp. has partnered with Coca-Cola Company to create new package designs for Diet Coke.
At HMSHost’s U.S. locations, travelers will be able to get Diet Coke in four specially designed collectible fountain cups that are part of the Diet Coke It’s Mine program.
“This is an example of how we are bringing innovative products to the modern traveler with the limited-edition colorful and vibrant Diet Coke cups exclusive to HMSHost that are as distinctive as the customers we serve,” says Atousa Ghoreichi, vice president of marking for Host.
The cups are only available for a limited time and on in participating Host airport, motorway and mall locations.
Passengers can also buy the limited-edition Diet Coke PET bottles, which are also part of the It’s Mine program. Finally, people can enter a design for a Diet Coke bottle online and vote for their favorites. Each vote allows people the chance to win prizes, including the grand prize of a vacation cruise for two.
