Hudson announces it is rebranding from Hudson Group to Hudson, unveiling a new brand identity that showcases the company as an all-encompassing travel partner.
Hudson also announces a new logo along with the new name that both showcases the company’s foundation and where the brand is going. The new logo represents the four cornerstones of the business as windows, which together form an iconic letter “H.”
“Our new identity is sophisticated and confident, with a welcoming visual representation of the company’s DNA that perfectly spotlights our people, brands, locations and, most importantly, our customers, and strengthens Hudson’s authentic connection to travelers,” says Hope Remoundos, executive vice president and chief marketing officer.
Hudson engaged global brand-strategy firm Siegel+Gale to help develop a clear brand strategy, voice and visual identity that express Hudson’s journey from travel retail pioneers to travel experience leaders. The reimagined “H” logo and supporting brand identity capture Hudson’s culture and legacy while showcasing the company’s commitment to innovation—and to expanding opportunities for its clients.
“Airports are much more than where flights begin and end,” says Roger Fordyce, Hudson chief executive officer. “We aspire to create new solutions, roll up our sleeves and get to work, empowering every member of our team to exceed travelers’ expectations. I’ve been with the company since the beginning, and I’m proud to have been part of Hudson’s journey, which has provided us with new worlds of opportunity to explore.”
Hudson recently signed an agreement to acquire the assets of OHM Concession Group, a leading food and beverage concessions operator in North America, bringing its portfolio to more than 100 quick service and café concepts, full-service, fast casual, sports restaurants and fine dining locations across the U.S. and Canada.
