Hudson Group is offering free coffee to uniformed members of the U.S. and Canadian armed forces at 52 Hudson-operated cafes across North America through July 4.
The promotion began May 17, also known as Armed Forces Day, and will cover Victoria Day and Canada Day. Signs and banners at participating cafes in airports and transit terminals will invite servicemen and -women to have a cup of “joe” on the house, compliments of Joe DiDomizio, president and CEO of Hudson Group.
The endeavor is the result of a promise DiDomizio made to an employee when he appeared on the show “Undercover Boss” in January. One of his interactions was with Elizabeth Griffin, who works at Alki Bakery kiosk at Seattle-Tacoma International (SEA). DiDomizio paid for a medical procedure for her, as well as gave other financial support to her and family, in addition to the coffee promise.
“A simple cup of coffee to honor those who serve … at the request of someone who spends her life happily serving others … seemed a perfect expression of our company’s values and purpose, to be ‘The Traveler’s Best Friend,’” says DiDomizio. “We are grateful to Elizabeth for suggesting a marvelous way for us to pay tribute to our dedicated men and women in uniform. And by the way, as Elizabeth would be quick to point out, ‘We really do have the best coffee!’”
