Hudson has opened The House of LR&C, the fashion house of Super Bowl champion Russell Wilson and Grammy winning singer-songwriter Ciara. The opening, at Denver International Airport (DEN), marks the brand’s first airport retail location.
Located in Concourse C, the 500-square-foot store is designed to make shopping for sustainable fashion easier, more experiential, and better for the planet and its people.
“As a hallmark of sustainable fashion, The House of LR&C is the ideal partner to meet that demand and show how our ESG commitments under our Destination 2027 strategy touch every part of our business,” said Brian Quinn, executive vice president and deputy CEO of Hudson. “We are excited about this new store opening and look forward to travelers being able to shop for some of the highest quality apparel from Russell Wilson, Ciara, and The House of LR&C.”
At the House of LR&C DEN store, travelers will be introduced to Good Man Brand, the contemporary-yet-casual brand line co-founded by Russell Wilson that features shirts, pants, joggers, and a footwear collection including Italian-made leather sneakers. Each product is made with preferred materials as defined by the Textile Exchange, displayed on recycled paper fiberboard hangers, and has no unnecessary tags and labels like hangtags, highlighting a commitment to making conscious design choices at every stage.
The new store also features interactive elements such as Flowcodes, allowing for digital exploration and a unique omnichannel experience. By scanning the Flowcodes with their cellphones, travelers can learn more about the product and its materials, browse additional styles and colors, and unlock exclusive content. With the support of Flowcodes, Hudson team members working in the store can serve as brand ambassadors and stylists, creating an even more personalized experience for travelers.
“It’s a big win to have The House of LR&C’s Good Man Brand at DEN,” said DEN CEO Phil Washington. “Bringing The House of LR&C DEN to passengers aligns with Vision 100, our plan to reach 100 million annual future passengers, by enhancing the customer experience.”
