The InMotion Entertainment store at Tampa International (TPA) hosted VH1’s “Top 20 Video Countdown” film crew April 19 to film a segment for a show that was shown Memorial Day weekend as part of VH1’s “Cruise into Summer” episode.
“We are thrilled to be featured on VH1’s nationally televised, ‘Top 20 Video Countdown’, exposing InMotion Entertainment airport stores to a key demographic,” says Eden Goldberg, vice president of marketing and business development for InMotion Entertainment. “Airing over Memorial Day Weekend is perfect timing as travelers gear up for their summer vacations and look for new music for their trips. This programming launches our long-term partnership with VH1, which includes several exciting consumer contests and promotions in the coming months, as well as a uniquely branded ‘VH1 Top 20’ music section in select InMotion stores.”
The “VH1 Top 20” music section will be featured in about 20 locations that carry music. The segment shot at TPA featured the show’s host Jim Shearer. The next co-promotion that InMotion will be doing with VH1 will be The Do Something Awards, focusing on celebrities who give back.
“The synergy with InMotion Entertainment allows VH1 to extend our established and respected music footprint outside of the traditional home environment,” says Stephanie Werner, vice president of VH1 promotions and partnerships.”The exclusive music programming and promotions we provide enables us to reach our active consumers in real environments where they can get exposed to great music and connect to the brand.”
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