InMotion
Entertainment and Wireless Giant have teamed up to develop and operate
additional BlackBerry® from Wireless Giant® retail stores.
The stores
will exclusively sell BlackBerry products and services, including smartphones
from multiple wireless service providers which can be purchased and activated
for use with BlackBerry Internet Service and BlackBerry Enterprises Server. The
stores will also offer support for end users and IT administrators, and
customers will also be able to purchase additional BlackBerry technology and
accessories.
“Our
corporate cultures are very much in line,” says Jeremy Smith, president of
InMotion Entertainment. “Both of our companies are focused on identifying the
best locations, providing the most innovative products and making sure that our
management and sales staffs have access to unparalleled training in order to
provide excellent customer service.”
InMotion will
be responsible for site selection, lease negotiations and location
development. Wireless Giant will
provide specialized training, BlackBerry smartphones and accessories, as well
as concept development, marketing and operational guidance.
“Wireless
Giant has been successful in rolling this concept out both on the street and in
an airport environment,” says Isaac Hanna, president and CEO of Wireless Giant.
“We believe this will accelerate the growth of this concept. … InMotion
Entertainment brings a wealth of experience in acquiring and operating retail
stores in transportation centers across the United States and with our
expertise in retail cellular sales and in particular BlackBerry smartphones and
accessories, I think it will be a winning combination.”
Eleven
sites have been identified for the store, and another five to seven are under
consideration.
In other
InMotion Entertainment news…
The company
has opened its seventh location at Hartsfield-Jackson Atlanta International
(ATL), in Terminal A next to Gate A23.
“As one of the busiest airports in the nation, Hartsfield-Jackson Atlanta
International Airport now features InMotion Entertainment with seven prime
store locations,” says Eden Goldberg, vice president of marketing and business
development for InMotion Entertainment. “As the largest electronics and
entertainment retailer in airports, we aim to provide premium selection and
engaging products to cater Atlanta’s frequent fliers.”
The store
features a section devoted to top headphone brands where customers can try them
out. There are also two interactive areas known as PlayPoint and PlayZone;
PlayPoint features music and audio books digitally available for download, and
PlayZone allows customers to demonstrate electronics and compare features on a
variety of gadgets.
