JCDecaux SA has been awarded a seven-year contract to provide advertising services at George Bush Intercontinental (IAH) in Houston.
The contract comes with a three-year extension option, according to a company news release.
The advertising program at IAH will bring a new generation of digital advertising displays to the airport. That will include the use of a network of 70-inch digital screens, high-definition LED video walls and interactive directories in the baggage-claim and concourse areas.
“This new concession will allow us to bring to Houston the latest generation of digital and interactive displays, to better serve our airport partners, the traveling public and our advertising clients,” says Jean-Francois Decaux, chairman and co-CEO at JCDecaux.
