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Toby Keir, the former managing director of WHSmith Travel, has been named CEO of Marshall Retail Group and InMotion, both WHSmith companies. Keir will lead the growth and development of all existing and future Marshall Retail Group and InMotion locations nationwide.

“After spending 19 incredible years with WHSmith, I am thrilled to be taking on the position as CEO of Marshall Retail Group,” said Keir. “Teamwork and customer-service have always remained my guiding principles, and I look forward to being a part of an organization that shares in those values and is steadfast in its commitment to serving its amazing customers. Marshall Retail Group’s distinctive position as America’s leading specialty retailer in the airport marketplace allows them to create so many unique customer experiences, and I am delighted to be joining the team and look forward to enhancing these incredible experiences.”

Over his career with WHSmith, Keir has held many pivotal roles within the company, most recently serving as managing director of its approximately 600-store U.K. travel business, primarily across airports.

Former Marshall Retail Group CEO Michael C. Wilkins will begin his transition with the board of directors as Chairman of WHSmith North America at the end of this year.

“It has been the highlight of my career and a privilege to work with the Marshall family and to serve the organization through the massive growth and dynamic changes we’ve seen at Marshall Retail Group,” said Wilkins. “I could not be prouder of the team we’ve curated over my past 19 years, and I am certain that Marshall Retail Group is in good hands with the appointment of Toby Keir to CEO. Toby will bring exciting new perspectives and ideas to our business while maintaining what has made us special. As an organization, we’ve seen an exponential amount of growth over the past few years, most recently announcing that we have won over 50 stores that are yet to open, and that’s just the beginning. I look forward to seeing what’s to come for the bright future of Marshall Retail Group.”