LaGuardia Gateway Partners, the manager and developer of LaGuardia Terminal B, has introduced Terminal Bee, a custom-developed character serving as the terminal’s friendly ambassador. Terminal Bee will “provide tips for travelers to navigate the terminal and bringing levity to the overall guest experience,” the company said.
Guests will find Terminal Bee on signage throughout the terminal, on the terminal website, social media, cocktail napkins at terminal bars and more. In addition to sharing holiday greetings and terminal tips, Terminal Bee will highlight shopping and dining options.
“At LaGuardia Airport Terminal B, our chief objective is delivering an exceptional guest experience each and every day. To that end, we are excited to introduce Terminal Bee to travelers and our terminal community” said Suzette Noble, CEO, LaGuardia Gateway Partners. “In Terminal Bee, passengers will find a witty, charming and optimistic ambassador offering helpful travel hacks and reminding you to ‘Take it Beezy,’ his catchphrase that aptly reflects the stress-free travel journey customers have come to expect when flying in and out of Terminal B.”
Beyond this holiday season, Terminal Bee will continue to make his home in Terminal B with seasonal wardrobe updates and messaging throughout the year.
