Lamar Airport Advertising has been awarded a 10-year contract to upgrade and manage all advertising signage at San Antonio International Airport (SAT), the company announces.

The deal calls for Lamar to replace all existing advertising fixtures and invest $1 million to install brand new, state-of-the-art digital networks, landmark LED spectaculars and vibrant backlit tension fabric banners, providing advertisers with new opportunities to engage airport travelers.

The addition of the San Antonio airport means that Lamar now manages advertising inventory at 24 airports nationwide, serving over 205 million passengers annually. San Antonio International serves 9 million passengers annually with 11 airlines serving both domestic and international destinations.

“As our roster of airport clients grows and people spend more time at the airport prior to departure, we are repeatedly demonstrating the power of airport advertising, and specifically the Lamar network, to connect with air travelers and influence purchasing decisions among higher-income, discerning consumers,” says Brig Newman, VP and senior director of airports for Lamar.