There is no magic formula for airports to use to develop concessions programs. Companies are trying to figure out how to manage their reputations via social media outlets such as Facebook and Twitter. One consultant gives advice on how to write and respond to requests for proposals. Franchises can be a boon for companies, but only if the partnership is the right one. Many airports rely on good relationships with community and elected officials to foster support. Some small airports are finding ways to serve pre- and post-security customers from one location.
