MarketPlace Development will become the new concessions management company for both Ronald Reagan Washington National (DCA) and Washington Dulles International (IAD). According to officials of the Metropolitan Washington Airports Authority, MarketPlace will be responsible for marketing, leasing and managing both programs. There are no investment requirements in the contract.
MWAA says each proposal was evaluated on five primary criterion including the financial offer; development and implementation plans; property management, marketing advertising and promotion plans; background, experience and financial capabilities; and proposed management and key staff experience.
“Marketplace Development demonstrated broad experience with the ability to create a concessions program at both Reagan National and Dulles International Airports that would meet the authority’s goals of superior customer service and satisfaction, a strong commitment to local and DBE businesses, and optimizing sales and revenue to the authority,” says Tara Hamilton, a spokeswoman for MWAA.
The contract encompasses a significant amount of concessions space. DCA has 94 locations and 66,980 sq. ft. of space; IAD has 103 locations and 78,347 sq. ft. of space.
“Our immediate priority is to put our team in place to work with MWAA staff to provide leasing, marketing and management services that will provide the traveling public at DCA and IAD with the very best in food, beverage, retail and concessions services,” says Paul McGinn, president of MarketPlace.
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