The Merchant Customer Exchange, a new company focusing on offering consumers a mobile-commerce experience, has been formed by a group of merchants.
The company’s mobile application is in the design process, with its initial focus centering on combining consumer offers, promotions and retail program with its mobile commerce. The app will be available for use on nearly any smartphone.
MCX includes merchants such as 7-Eleven, Inc.; Alon Brands; Best Buy Co. Inc.; CVS/pharmacy; Darden Restaurants; HMSHost Corp.; Hy-Vee Inc.; Lowe’s; Publix Super Markets Inc.; Sears Holdings; Shell Oil Products US; Sunoco Inc.; Target Corp. and Wal-Mart Stores Inc.
“MCX will leverage mobile technology to give consumers a faster and more convenient shopping experience while eliminating unnecessary costs for all stakeholders,” says Mike Cook, corporate vice president and assistant treasurer of Wal-Mart. “The MCX platform will employ secure technology to deliver an efficiency-enhancing mobile solution available to all merchant categories, including retail stores, casual dining, petroleum and e-commerce.”
“We believe MCX is uniquely qualified to offer the most comprehensive mobile payment options for consumers,” says Terry Scully, president of financial and retail services for Target. “By participating in MCX, merchants are in a position to effectively deliver innovative payment approaches that aren’t available today.”
