Miami-Dade Miami International Airport has launched the “I AM MIA” campaign, a pivotal initiative designed to transform the customer experience at the airport. The comprehensive program aims to enhance the overall airport experience for passengers and the expansive workforce community of more than 37,000 employees at MIA, the largest economic engine in Miami-Dade County.
The “I AM MIA” campaign is a pivotal element of MIA’s ambitious Modernization in Action (M.I.A.) Plan, a transformative initiative marked by historic investments in maintenance and capital infrastructure projects. Campaign highlights include specially trained lightning crew teams strategically positioned throughout the terminals to assist passengers and address maintenance issues, fostering a more personalized and responsive experience.
It is linked with MIA’s commitment to infrastructure enhancements, including a new parking facility, terminal redevelopment, restroom upgrades, new passenger boarding bridges, and renovated conveyance units, among other improvements.
