The Los Angeles Board of Airport Commissioners (BOAC) had unanimously approved a new Airline Service Incentive Program for airlines seeking to offer new or returning service between Los Angeles International Airport (LAX) and select international markets.
The incentive program, which will begin May 1 and remain in effect until May 1, 2024, is open to both new and current airlines at LAX. The program incentivizes new routes by providing airlines with reduced landing fees through quarterly credits from Los Angeles World Airports (LAWA). The new program will offer financial and marketing assistance for airlines and underscores LAWA’s priority of opening service to new and underserved markets to help boost international service.
“As we come out of the COVID-19 pandemic, we believe our airline incentive program will help us regain our international passenger numbers more quickly, providing a boost to the local economy, creating new routes to key destinations and allowing us to serve even more travelers as the demand for air travel increases around the world,” said Justin Erbacci, LAWA CEO. “We are creating the airport of the future through our $15 billion modernization which, in combination with this incentive program, will make us an even more attractive market for airlines.”
LAWA will help new airlines promote their inaugural services at LAX. Airlines offering either regular or seasonal service can take advantage of either $50,000 in non-matched marketing funds in its first year, or receive up to a total of $200,000 in a combination of matching funds from LAWA. These additional benefits are designed to incentivize airlines to restart service at LAX first.