Basketball legend Dirk Nowitzki has opened a new restaurant at Dallas/Fort Worth International Airport (DFW). The menu features some of the former Dallas Mavericks Hall of Fame player’s favorite meals and drinks.
Located in Terminal C, the restaurant features modern technology, including in-restaurant augmented-reality experiences in which customers will feel like they are interacting with Dirk Nowitzki himself. The location, operated by D&B Mitchell Group, will also sell sports merchandise exclusive to the airport.
“This new restaurant is once again elevating our terminal dining experience by offering great food that connects our customers with one of our hometown sports heroes,” said Ken Buchanan, DFW’s executive vice president of revenue management and customer experience. “From national brands to local flavors, DFW continues to enhance its stable of world-class shopping and dining options.”
