Nuance has introduced Timebox, a fashion watches and jewelry store, at Zurich (ZRH).
“We are delighted to open the new Timebox store bringing a fresh range of practical and stylish products to visitors in Zurich,” says Karl Walter, general manger of Nuance’s operations in Switzerland. “We have worked in a close cooperation with our long-standing partner, Zurich Airport, to build a portfolio of stores that showcases the best-in-class airport retail.”
The company has been planning the store since June 2012, says Nina Pan, Nuance’s head of speciality EMEA.
“When we kicked off this project, we dedicated a lot of resources to customer behavior understanding, industry benchmarks and workshops with our key brand partners and design agency to get the best ideas on board,” she says. “We’ve gone back to the drawing board time and time again to get it right, and the final result is stunning. When passengers come into this store, they find the best brands of this category, clearly presented in a trendy environment, with music, lights and screens, making the shopping experience more fun and engaging.”
Timebox offers a portfolio of international brands including Calvin Klein, Michael Kors, Emporio Armani, DKNY, Guess, Diesel and Police. There are also several Swiss brands, set in classis Swiss favourites along with modern offerings; brands include Certina, Victorinox, Swiss Military, Mondaine, Luminox, Hanowa, Cover, Wenger, Candino and Jowissa.
