The Ontario International Airport Authority (OIAA) has announced a major advertising and sponsorship agreement with the Walters Automotive Group to bring digital and static advertising to Ontario International Airport (ONT).
The year-long partnership agreement, the first under OIAA’s new in-house advertising agency, also includes car placement in the ONT terminals, special events for VIP clients and other soon-to-be announced customer interface activities.
“We’re especially pleased to partner with the Walters Automotive Group – a great Ontario-based business – as we launch this exciting new opportunity for companies to market themselves at the fastest-growing airport in the U.S.,” said Alan Wapner, president of the OIAA Board of Commissioners, as well as mayor pro tem for the City of Ontario. “Our new in-house agency is committed to understanding and proposing advertising solutions that meet our clients’ objectives and engaging our customers and visitors in creative and innovative ways.”
Wapner added the deal is the first for the in-house agency as it focuses on adding value to the advertiser over and above the standard digital and static platforms. OIAA is in the final stages of awarding an RFP to build its own omni-channel retail sales and distribution network and will be launching multiple popup stores that will create greater flexibility for promotional activities, product launches and consumer interaction.