Ontario International Airport (ONT) this week unveiled an innovative partnership with Delaware North and rock performer Sammy Hagar to bring Hagar’s Santo Tequila and Sammy’s Beach Bar Rum product lines to airport travelers.
Under the partnership the full Santo Tequila line and Sammy’s Beach Bar Rum are available at the Rock & Brews restaurant in Terminal 4, and are featured on an in-house cocktail list, takeaway drink cups and an array of giveaway items, such as luggage tags, caps and mugs. Rock & Brews staff also have Santo-branded uniforms.
“Working with Delaware North and the Santo brands, we’re going beyond traditional static advertising and creating a true customer experience,” said Dan Cappell, chief commercial officer for the Ontario International Airport Authority, operators of ONT. “And, of course, we’re thrilled to partner with one of our region’s own, the great Sammy Hagar.”
Santos is one of the fastest growing tequila brands in North America and was recently named by the Robb report as a “Top 7 tequila in the world.”
The marketing partnership is the second to be announced in recent weeks at ONT as it shifts toward moving management and control of airport advertising in-house.
“Having a dedicated resource to promote and manage our advertising and sponsorship program has already proven that the decision to bring this discipline in house was the right one for our business,” Cappell said. “We have a number of projects that we are still working through the details on and look forward to announcing these in the near future.”