Chicago Mayor Lori Lightfoot and the Chicago Department of Aviation (CDA) this week announced the launch of a new marketing campaign, “What We’re Made Of,” at O’Hare International (ORD) and Midway International (MDW) to promote all that the city has to offer.
The campaign and slogan, created by ad agency FCB Chicago, will be showcased on TV monitors, screens and banners throughout ORD and MDW, and looks to highlight the many improvements that have been taking place at Chicago’s airports and comes at the beginning of the busy spring and summer travel season.
“Welcome back to everyone returning to local airports for the first time in several years,” said Jamie Rhee, CDA commissioner. “We hope that everyone has a safe and enjoyable experience, and we are excited to share recent updates and additions, including our new vending machines, accessibility improvements, and communication tools.”
The first phase of the campaign welcomes people to “26 public beaches…and no sharks,” with a creative illustration of Chicago lakefront activities. The new artwork will be displayed in O’Hare and Midway throughout the spring travel period. Future iterations of the campaign will highlight Chicago’s numerous public parks, hot dog stands and museums.
