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Airport hospitality group OTG and coffee seller Starbucks have announced a new partnership to introduce new experiences and concepts within U.S. airports.

The two organizations plan to introduce a mix of both traditional and innovative concepts, exploring new technology to improve the customer experience and expand reach in the terminal. The concepts will move locations throughout the day to serve the areas with the highest need, ensuring travelers are conveniently able access Starbucks while in the airport terminal.

“OTG is thrilled to be forging this new and exciting partnership with Starbucks. Our mission is simple: deliver our guests what they want in the most efficient, frictionless way possible,” says Rick Blatstein, OTG CEO. “This collaboration will allow us to introduce a fully re-imagined Starbucks customer experience, ensuring guests access to their preferred cup anywhere in the airport.”