This deal marks the first time the coffee brand will be available from multiple licensees since the very first airport Starbucks opened in Seattle 29 years ago.
“We’re extremely pleased with this new opportunity to work with Starbucks,” says Gregg Paradies, president and CEO, Paradies Lagardère. “There’s no doubt that this is a historical moment in our industry and the addition of Starbucks to our brand arsenal aligns perfectly with the growth strategy of our Dining Division.”
Starbucks says the agreement with Paradies will enable the company to expand its footprint across U.S. airports with new store concepts and digital capabilities that engage customers during their travels.
“The trust Starbucks demonstrates toward our team with this agreement is a clear testament to our relentless focus on the customer experience,” adds Regynald Washington, president, Paradies Lagardère Dining Division. “I like to say we’re ‘maniacs’ about guest hospitality and brand integrity. I truly mean this, and that’s why the world’s top brands trust us.”