Paradies Lagardère and ARHT Media, a leader in the development and distribution of high-quality, low latency hologram and digital content, have expanded their previously announced collaboration to Toronto Pearson International Airport (YYZ).
This holiday season, YYZ features a holographic Santa Claus, courtesy of this expanded partnership. The holographic Santa Claus will not only entertain but also introduce travelers to the latest product offerings at Paradies Lagardère stores. The display will also feature a holiday kiosk, providing detailed information on store products as well as exclusive discount codes for purchases.
“We are thrilled to collaborate with Paradies Lagardère and ARHT Media Inc. to bring this innovative and engaging technology to Toronto Pearson just before the busy holiday season,” said Khalil Lamrabet, chief commercial officer for Greater Toronto Airports Authority, which operates YYZ. “At Toronto Pearson, we are always excited to improve the passenger experience and provide a better retail journey for everyone who passes through our airport.”
This YYZ project comes after the successful implementation at Charlotte Douglas International Airport (CLT). The YYZ holographic display will be a permanent fixture at the airport and will engage travelers with a rotating schedule of interactive seasonal, promotional, and informative content.
“Our partnership with ARHT Media Inc. continues to break new ground in the travel retail sector and we’re excited to bring this innovation to our great partners at Toronto Pearson International Airport,” said Gregg Paradies, president and CEO of Paradies Lagardère. “Complementing our award-winning retail stores, this hologram technology will enhance the overall traveler experience through entertaining engagement and sharing seasonal offerings from our great brand partners in Toronto.”
