Concessionaire Paradies Lagardère this week unveiled its new “MORE” marketing and service initiative to highlight how the company is readying for the re-emergence of leisure and business travel with a comprehensive plan that adheres to local guidelines and features an increased attention to safety, selection and service.
“We are encouraged that traffic is starting to slowly return to our airports and are 100% committed and ready to ensure our customer’s and associate’s experience is safe, happy, and first class,” Gregg Paradies, president and CEO of Paradies Lagardère, said in a statement announcing MORE. “We must all work together to weather this crisis and greatly appreciate the relief provided thus far by most of our airports, who see us true partners.”
Included in MORE are expanded safety training requirements for all Paradies Lagardère employees and new guidelines for workers to assess their own health every day, as well as on-site temperature checks and PPE use.
Paradies Lagardère is greatly expanding contactless and self-scanning options for menu viewing and payment at its airport locations, adding protective features such as Plexi guards at POS, enhancing cleaning procedures and schedules, and providing appropriate signage to provide guidance to travelers on social distancing.
The dining division is re-engineering menus with enhanced carry out ordering options as well as touchless access to menus through QR codes. New retail offerings will include more products to maintain health, including healthy snack offerings, decorative masks, PPE bundle packages with gloves, wipes and disposable masks, electronic disinfectant wipes and new apparel.
“Paradies Lagardère’s commitment to outstanding customer service and one-of-a kind guest experiences remains our focus,” the company said. “We have seamlessly integrated our response to new operational requirements and continue to make traveler’s experiences our top priority.”