Milwaukee’s Mitchell International Airport (MKE) this week announced the opening of the No Boundaries retail store to be operated by Paradies Lagardère inside the Main Terminal.

The store will offer a variety of outerwear clothing, equipment, and accessories from popular national brands like Columbia, KÜHL, Aventura, and more.

“With more people seeking outdoor destinations for leisure travel this winter, we couldn’t picture a better time to welcome No Boundaries to Milwaukee Mitchell International Airport,” said Brian Dranzik, airport director. “Whether you’ve come here to hit the snow-covered slopes, do some cold-weather camping, or if you’re simply trying to enjoy some time outside — No Boundaries has the gear to meet the needs of travelers who crave adventure.”

The new No Boundaries is located pre-security, adjacent to the Summerfest Marketplace, and was built using sustainable, energy-efficient materials. It also features graphics displayed throughout the store to remind travelers of all the great outdoor destinations Wisconsin has to offer such as Lake Superior, Devil’s Lake State Park and Milwaukee’s Pierhead Lighthouse.