Paradies Lagardère this week celebrates the opening of the Summerfest merchandise store in the main terminal of Milwaukee Mitchell International Airport (MKE), the first branded Summerfest store outside the grounds of Henry Maier Festival Park.

The massive 3,466 square-foot store features Summerfest t-shirts, drink ware, hats, a one-of-a-kind Summerfest-branded guitar, a Harley-Davidson motorcycle display, and unique merchandise from more than 30 other local vendors. The brands were brought together at MKE in collaboration with Paradies Lagardère and their ACDBE partner, Mark II.

“Paradies Lagardère is delighted to help bring one of Milwaukee’s most iconic brands to MKE,” says Gregg Paradies, president and CEO of Paradies Lagardère. “We are passionate about marrying rich, local brands with the travel experience by partnering with Summerfest and other authentic Wisconsin products.”

Summerfest Marketplace is part of a major transformation of nearly two dozen shops and restaurants at the airport that is scheduled to be fully completed in June and is expected to enhance the experience for the seven million travelers who choose MKE each year.