Pittsburgh International Airport (PIT) announced this week a partnership with the Staunton Farm Foundation (SFF) in launching a mental health awareness campaign designed to reach tens of thousands of people each week in the airport’s terminals.
PIT will have nine 55-inch monitors housed in seven-foot towers throughout the terminals, displaying educational digital video content about mental health along with available resources for people seeking more information or assistance.
“This initiative aligns perfectly with our core mission of serving our community,” said Christina Cassotis, PIT CEO. “We understand the importance of mental wellbeing for our staff and passengers is paramount, and we’re proud to partner with Staunton Farm Foundation to raise awareness about this issue.”
Funded with a $150,000 grant from Pittsburgh-based Staunton Farm Foundation (SFF), the four-year campaign aims to destigmatize the public discussion about mental health, by engaging the more than 15,000 people moving through the airport daily.
One of the screens will be placed at Kidsport, the 2,100-square-foot interactive children’s play area in Concourse C and will feature content from the Emmy Award-winning series, Daniel Tiger’s Neighborhood. It will display messages from the hit PBS KIDS series to encourage children to communicate their feelings to adults and to offer helpful suggestions for parents and caregivers on how they can support little travelers.
