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Sports lifestyle content platform PlayersTV announced a new multi-faceted distribution agreement with ReachTV to provide a branded channel for ReachTV’s airport, in-hotel and digital network.

PlayersTV provides unique content and investor partnerships with athletes from three of the four major professional sports leagues in North America. PlayersTV is the first ever athlete-owned media network to be showcased across ReachTV’s network.

“The partnership between PlayersTV and ReachTV will provide a tremendous opportunity for a wider audience to engage with athlete-driven content and for our work to have even greater impact,” said C.J. McCollum, PlayersTV investor, journalist and shooting guard for the Portland Trail Blazers. “I am excited to see this partnership come to life.”