Hospitality and transit entertainment brand ReachTV has launched a new ad-performance integration with audience measurement firm Nielsen. Advertisers and agencies can now access Nielsen ad-performance data as well as Nielsen Media Impact media planning insights across ReachTV’s 90-plus airport screens.
“ReachTV offers a very unique and desirable audience for brands, reaching people on the move among our 2400-plus gates and 750-plus venues in airports and 500 million-plus mobile/connected devices,” said Paul Krasinski, chief strategy officer at ReachTV. “As consumers watch live sports and original content throughout the airport journey —from a restaurant, to the gate, to the in-flight experience via WiFi — Nielsen is capturing our ‘on the move’ audience to be discoverable as digital monetizable inventory, through an innovative integration between our services. This first-to-market service empowers advertisers to understand our audience, leverage cross-media engagement, and maximize media investment through effective planning and share shift analysis.”
“In the evolving digital landscape, where there are more options than ever, advertisers must be able to quickly discover, evaluate, plan and execute personalized interactions with consumers with efficiency,” added Amilcar Perez, chief revenue officer at Nielsen. “Integrating ReachTV into Nielsen ONE Ads unlocks a significant piece of the consumer puzzle, providing much-needed clarity of the Travel Consumer Audience, and ultimately helping advertisers make the most informed decisions as they plan and measure their cross platform and publisher campaigns.”
