The Airport Minority Advisory Council (AMAC) has entered into a partnership with ReachTV, the largest airport television network in North America, whereby ReachTV will serve as an official AMAC media partner.
Under the agreement, ReachTV will work alongside AMAC to create compelling, thought-provoking original content to be distributed industry-wide and, in some cases, to ReachTV airport outlets. The partnership includes developing new content and programs like Ticket to Success. The partnership will also develop a series of AMAC-specific awards in conjunction with Business Traveler, a print and digital consumer publication.
“Lynnwood Bibbens and ReachTV have long been members and supporters of AMAC and our mission. We’re excited to turn this working relationship into a creative partnership,” said Eboni Wimbush, President & CEO of AMAC. “The AMAC team looks forward to leveraging ReachTV’s platform, especially its Ticket to Success program, to share the untold stories of AMAC’s diverse membership.”
AMAC will also utilize the partnership to help execute the pillars of its strategic plan by amplifying AMAC, its members and their dual impact on the aviation industry, Wimbush added.
“We are excited about this partnership and the opportunity to help amplify the mission of AMAC and the stories of its members,” said Lynnwood Bibbens, founder and CEO of ReachTV. “ReachTV and AMAC are aligned with our commitment to community and culture, and we can’t think of a better industry organization to help illuminate these principles in the airport industry.”
