Travel entertainment platform ReachTV and Bloomberg Media have announced a new agreement to integrate Bloomberg’s programming across ReachTV networks. The multi-year deal dictates that ReachTV will air three hours of Bloomberg Television Monday through Friday mornings and Bloomberg will syndicate original ReachTV programming on its Bloomberg Originals streaming platform.
“We’re proud to have ReachTV feature our premium television content on their network of high visibility airport and hotel venues,” said Bloomberg Media COO Julia Biezer. “Travelers across the country can now enjoy wider access to Bloomberg Television’s daily analysis of the latest business and financial news from around the world.”
“Bloomberg is one of the most trusted brands in business news and will be a great value to travelers whenever they airport,” added ReachTV founder and CEO Lynnwood Bibbens. “Our partnership with Bloomberg goes beyond content syndication to offer brands additional reach to viewers on each of our platforms.”
