The NBA’s Sacramento Kings and Sacramento International Airport (SMF) have partnered, marking one of the first formal partnerships between a U.S. airport and an NBA franchise.
Over the next three seasons, SMF will serve as the official airport partner of the Sacramento Kings, enabling fans to engage with their favorite basketball team, win exclusive Kings prizes, interact with Kings personalities at select events at the airport and view franchise memorabilia.
“SMF has proudly served as the departure point for Kings’ road games for many years, so this partnership represents an evolution for our respective teams,” said Cindy Nichol, Sacramento County department of airports director. “This collaboration provides us an opportunity to work with one of the most creative marketing teams in the NBA.”
