ReachTV, which delivers curated and original programming to more than 90 airports, said this week that Alison Hashimoto has joined the company as executive vice president/COO, while Demetria Wideman comes aboard as vice president of business development and airport partnerships. Additionally, longtime ReachTV VP, business development, Ashley Maloof, was promoted to SVP, business development

Reach TV also announced former CNN on-air correspondent Holly Firfer has been appointed head of programming and development, focusing on developing local programming, as well as original stories and formats that can appeal to a national audience.

Hashimoto previously served as vice president of CNN Airport Network, which operated a customized programming service in more than 50 of the nation’s top airports for more than two decades. Wideman’s previous experience includes thirteen years as a senior manager of business development/marketing at Atlanta’s Hartsfield-Jackson International Airport (ATL).

“Alison, Demetria and Holly joining ReachTV further solidifies our position as the premiere in-airport network,” said Lynnwood Bibbens, Reach TV founder and CEO. “Together, they give us the ability to expand our programming and original content slate, while giving us multiple perspectives on how to grow the business even further.”

ReachTV recently moved into live sports, highlighted by their multi-year licensing agreement with the NFL.

Hashimoto, Wideman, Firfer and Maloof will look to expand ReachTV’s library of content, which already includes partnerships with NBCU, The Tonight Show with Jimmy Fallon, SNL, The Today Show, as well as original content from ReachTV’s studio, AMC, Live Nation, Rotten Tomatoes/Fandango, Fast Company and more.