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SFO Wins Award For Digital Wayfinding

San Francisco International (SFO) won a Digital Screenmedia Association Crown Award for is interactive wayfinding installation in the newly renovated Boarding Area E.

The DSA Crown Award recognizes excellence in digital out-of-home content. The airport was a Gold Medalist in the Point of Transit category.

“We are very excited that SFO won a gold,” says Doug Bannister, CEO of Omnivex Corp., a provider of digital signage software. “It is fantastic to see their efforts recognized from among the finest in the industry.”

SFO uses Omnivex Moxie digital signage software to power its interactive wayfinding touch screens to guide passengers through the airport. The touch screens are location-smart and predetermine appropriate destinations based on the passenger’s pre- or post-security location. They also tie into other SFO systems, allowing the maps to be updated in real time.

Content, user experience and user interface design were developed by Ilium Associates.

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