Sheriff brings more than 18 years of proven leadership and experience to the role, with a primary focus in fostering strategic partnerships with airports, airlines, brands and small businesses.
“Yasmin is just a tremendous talent, and we’re excited to be bringing someone of her caliber on to help continue driving our experience forward,” said Rick Blatstein, OTG CEO. “This is a moment of incredible opportunity for our industry, and Yasmin will play a key role in what’s next for OTG.”
Before joining OTG, Sheriff served as a consultant providing retail and food and beverage business strategic growth services. Prior, she worked with HMSHost in strategic alliances-business development and served as assistant general counsel, before managing business development and ACDBE programming for Stellar Partners.
“I am thrilled to be joining OTG and help play a part in their long history of continuous growth,” Sheriff said in a press release announcing her appointment. “OTG is well positioned to help define the next great chapter in travel hospitality, and I look forward to reconnecting with my industry colleagues and friends to help do just that.”