Smashburger has brought in Innovative Strategies to help the company expand its restaurant presence in the non-traditional concessions market, especially in U.S. airports.
The eatery has a menu that includes certified Angus beef that is smashed to order, as well as a variety of regional recipes, chicken sandwiches, salads, side items, craft beers and hand-spun milkshakes.
“We are pleased to enter into this strategic association with Innovative Strategies, which is one of the premier airport consulting firms specializing in the airport concession arena,” says Scott Crane, CEO of Smashburger. “We are interested in growing our national airport presence and they bring a demonstrated track record of success and thus are well qualified to introduce Smashburger’s better burgers and premium hospitality experience to our airport consumers.”
Mario Trevino, president of Innovative Strategies, says: “Smashburger is a superior better burger brand that has consistently elevated the burger category through its quality product and excellent customer service. We are excited to represent an industry leader and increase Smashburger’s U.S. airport market presence.”
