SSP America this week announced a new corporate partnership program with Meals on Wheels America to provide nutritious meals to older adults.

The initiative includes product promotions within SSP America restaurants with a portion of the proceeds dedicated to Meals on Wheels America, as well as employee engagement and fundraising activities in local communities.

“SSP America is working hard to manage the dramatic impact of the COVID-19 crisis on our operations,” said Michael Svagdis, SSP America CEO. “Simultaneously, we are determined to help senior citizens in the communities we serve who experience hunger and loneliness. Our team has a passion for volunteerism and lives by a principal of service from the heart. We’re looking forward to working as a team in each of the communities where we operate to help our nation’s most vulnerable citizens.”

In praising the new partnership, Meals on Wheels America noted that even before the COVID-19 pandemic, nearly 10 million seniors in America struggled with hunger, 8 million lived in isolation and more than 7 million had incomes below the poverty line.