Yasmin Sheriff has been named vice president of business development and strategic alliances at Stellar Partners, a division of HMSHost Corp. Sheriff will be responsible for developing and managing key airport relationships along with winning new travel retail contracts and developing strong, strategic partnerships with the small business community.
“I am extremely pleased to welcome Yasmin to our Stellar team as we continue to develop and grow our airport retail business throughout North America,” said founder and CEO Susan Stackhouse. “Yasmin’s expertise in the airport concessions business and the strong relationships she has built with industry partners throughout her career have positioned her for great success in this new role, and will help ensure Stellar’s strong growth.”
Sheriff joins Stellar with 15 years of airport industry experience related to concessions business development, negotiation of leases and joint-venture agreements. Sheriff most recently was assistant general counsel in HMSHost’s legal department. She joined HMSHost in 2007 as senior director of strategic alliances. Before joining HMSHost, she was deputy director of diversity Boston Logan International (BOS).
