Paradies Lagardère has partnered with travel website TripAdvisor to open a travel essentials store in Toronto Pearson International Airport (YYZ) Terminal 1.
With website traffic that tops 455 million visitors monthly, TripAdvisor features user-generated reviews of hotels, attractions, restaurants and more to help site visitors make worldwide travel decisions. It builds on this concept by featuring a large, interactive screen inside its branded YYZ store. Using the screen’s interface, customers can learn more about Toronto by accessing reviews and photos on TripAdvisor.
