Eastbourne Borough Football Club’s Priory Lane home ground will be officially designated ReachTV Stadium, following the announcement of a one-year naming rights partnership between the football club and the airport entertainment network. The partnership follows the 2023 release of a ReachTV-produced documentary detailing the Eastbourne Borough Football Club’s new management and mental health initiatives called The Health of the Game. Home to over 40 teams, concerts and local events, “The ReachTV Stadium is set to be the vibrant heart of our community, and we are committed to transforming it into a source of immense pride for Eastbourne,” said Eastbourne Borough Football Club owner Simon Leslie. “We can’t wait to see the stadium filled to capacity on match days, creating an electrifying atmosphere that brings our fans together.”
“We are thrilled about the transformative work being accomplished by Simon and his team in the realms of sports and mental health,” added ReachTV founder and CEO Lynnwood Bibbens. “This partnership will powerfully amplify the positive message of the club, and we eagerly anticipate witnessing the tremendous development of all teams at EBFC this season. Together, we will elevate Eastbourne Borough’s impact and showcase their achievements on a global stage.”
