Jim Waynard has joined the team at Trofie & ViaTrofie Networks as partner and vice president of business development.
“For Trofie, and Trofie’s 300 retail clients in North America airports, train station newsstands, hotel, office buildings and independent bookstores, Jim’s vast knowledge and vision will contribute to enhancing the consumer experience,” says Christine Crowley, Trofie’s CEO and managing partner.
Waynard most recently was vice president of digital marketing for Firewood Marketing, where he managed an embedded marketing team at Google and led marketing acquisition strategies. He also has held marketing positions at MRM McCann, Microsoft, Delta Air Lines and QView.
In his new roles at Trofie, Waynard will be responsible for growing the digital marketing aspect of Trofie’s clients’ business. He will work with General Sales Manager Stacie Hedley and Book Promotions Manager Terry Kraml to develop various ad campaigns.
Trofie & ViaTrofie Networks is a sales promotion agency that creates and executes ad campaigns and new product launches.
