Travelers at John F. Kennedy International (JFK) and George Bush Intercontinental (IAH) are now home to Westfield’s digital directories.
In JFK, three interactive stations have been installed in Terminal 8. Each has two screens for separate user experiences. Passengers can scan their boarding passes and get directions to their gates. They are also able to search, browse and get directions to shops, restaurants and airport services.
IAH has seven directories installed, each with a 42-inch touchscreen monitor, stainless steel framing and individual PC and Internet connections.
“The inviting, accessible digital directories are one of the ways we engage with travelers to create a more efficient journey,” says Dominic Lowe, executive vice president of Westfield. “We’re making the physical and digital airport experience unique and customizable for every customer.”
The directories can be viewed in both English and Spanish and can suggest dining and retail options based on the needs of each individual traveler. Passengers can also send turn-by-turn directions to their phone, as well as retailer information like location, description and operating hours.
“Our focus on digital innovation not only enhances the customer experience,” says Lowe, “but it helps airports and airlines grow non-aeronautical revenue, allowing them to invest more in airport operations and infrastructure.”
