Westfield has launched a digital pilot program in Terminal C at Boston Logan International (BOS) geared toward offering customized experiences for guests.
The program gives tailored retail and food and beverage recommendations to travelers based on how much time they have before departing, what gate they’re leaving from and their destination. The technology is accessible through Westfield’s digital directories.
“The overall airport experience is based on the customer’s physical and digital journey,” says Dominic Lowe, executive vice president at Westfield. “We’re piloting this technology to test and learn how to enhance the overall airport experience and give customers the power of information to help personalize their journey.”
Other features include the ability of travelers to get turn-by-turn directions and other personalized information by scanning their boarding passes, and ability to view the technology in five languages.
Additionally, Westfield has collaborated with HMSHost Corp. so that passengers can access real-time data on the length of queues for Host’s coffee establishments in the terminal.
“When we work together to provide customers an enhanced experience, everybody benefits,” says HMSHost Vice President of Innovation Jim Schmitz. “This pilot helps make the airport experience more efficient and less stressful. That’s something the airport, the airlines and customers can all get behind.”
