Travel retailer WHSmith North America (WHSNA) and commerce retail marketing firm SMG have partnered to create a new, travel-focused in-store retail media network (RMN). The WHSmith North America Media Network (WHS Media), which will provide advertisers the opportunity to display in-store and off-site campaigns, will be available in over 347 WHSNA retail locations across airports, rail stations and resorts across the U.S. and Canada.
“The launch of WHSmith North America Media Network represents an exciting new chapter for WHSmith North America on our ongoing journey to create more exciting and engaging retail experiences for consumers in travel,” said Toby Keir, CEO at WHSmith North America. “We’ve been hard at work for the past year with the team at SMG to build this entirely unique retail media offering tailored to the needs of our supplier brands, and we are thrilled to bring it to market in partnership with them. With significant store growth in the pipeline, opportunities for brands will only expand.”
“With WHSmith North America Media Network, we’re creating a powerful connection between brands and travellers across prime locations that hasn’t been possible with existing RMNs on the market,” added SMG CEO Sam Knights. “This network combines robust targeting capabilities with experiential marketing, creating memorable brand interactions that extend beyond the shopping journey. As the experts behind the largest Retail Media Networks in the U.K., we’re thrilled to launch this unique offering in the U.S. with the brilliant team at WHSmith North America, who are as passionate as we are about revolutionizing retail.”
