XpresSpa this week announced a new travel health and wellness brand: Treat, which will provide a single place for travelers to access health care, records and real-time information, as well as book appointments at the company’s on-site wellness centers as they open.
Treat will feature a mobile app with access to immediate/ on-demand virtual care, including chat care, video tele-health and a “travel wallet” with medical records and test results. The company added the brand will also provide a content-rich website with current global travel health information, original travel health and wellness editorial content, and a curated retail shop with emerging products targeting the savvy traveler living a wellness lifestyle.
During a call to announce its Q1 financial results, XpresSpa said it expects to launch the initial Treat website in June and to have the mobile app launched later in the summer ahead of the first two brick-and-mortar location openings in late summer / early fall.
On-site Treat locations in airports will offer integrated health and wellness personalized services in a premium environment. Travelers will be able to access appointments for COVID-19 testing, but also services like travel vaccines, travel anxiety care, inoculations, metabolic panel testing, and a list of convenient care services. They will also be able to book time in a wellness room, with services like wellness coaching, yoga classes, mindfulness sessions and specialized services like Vitamin IV Therapy.
XpresSpa said it intends to convert some of its legacy XpresSpa footprint into Treat, where feasible, as well as open additional locations in other suitable terminals and airport venues.
XpresSpa added its envisions that Treat’s digital channels will provide more significant growth opportunities for revenue and profit than its brick-and-mortar airport locations, through both subscription-based services that provide on-demand virtual care and tools supporting travel health and wellness.
