Halifax Stanfield International (YHZ) has unveiled a new logo and tagline: “Connecting Means the World.”
The new tagline “reflects the potential Halifax Stanfield has to transform lives and to be a catalyst for growth in our region’s economy,” says Joyce Carter, Halifax International Airport Authority president and CEO. “It also mirrors the essence of Halifax Stanfield – our people who create a positive, human and caring experience through the personal connections we make with passengers and visitors.”
The HIAA worked with Sean Williams Marketing Group and m5 Marketing Communications to research and develop the brand. The research looked at what the airport means to travelers and the employees that work there.
